Studio mw
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Based in the West Midlands
Web Design, Graphic Design + Illustration
Firewalker Functional Fitness & Martial Arts
As Firewalker Functional Fitness & Martial Arts prepared to move into a new location, the brand needed to evolve alongside it. The existing logo no longer reflected the direction of the gym, so we redesigned it with a more minimal, refined approach.
Alongside the logo update, we created three new T-Shirt designs to mark the move and give the gym some fresh merch. Each design had a distinctive look, with an embroidered design, and two illustrative pieces.
The refreshed logo and new T-Shirt designs helped Firewalker feel more confident and established as they settled into their new location. Everything works together as a simple, flexible brand that can grow with the business - without overcomplicating things.
